Play, More than music


Arjowiggins x Sony Music

The project is a collaboration work with Annie(Wan-ting) Kao for
2017 D&AD New Blood. The brief was asking to bridge the stream
music(Sony Music) with tangible paper(Arjowiggins). We created a set
of tangible and personal playlist gift cards to bring the stream
music playlist  down to papers, and also bring back the feeling of
playing with vinyl. The playlist card is a physical and emotional
container of the music selection, which engage people by
sharing, scanning and play.